20 most valuable brands of 2013

The idea of branding can often seem buzzword-y, but as Millward Brown's 8th annual BrandZ Top 100 report shows, a strong identity is a huge corporate asset.

Millward Brown <a href="https://ec.yimg.com/ec?url=http%3a%2f%2fwww.millwardbrown.com%2fbrandz%2f2013%2fTop100%2fDocs%2f2013_BrandZ_Top100_Report.pdf%26quot%3b&t=1527425577&sig=X6eJfJORlyUdFd2XWRfFEw--~D rel="nofollow noopener" target="_blank" data-ylk="slk:released its annual ranking" class="link rapid-noclick-resp">released its annual ranking</a> of the world's most valuable brands.
Millward Brown Top 100 Brands
Millward Brown released its annual ranking of the world's most valuable brands.
Немецкая SAP нанимает аутистов за "уникальные способности" в сфере IT
Немецкая SAP нанимает аутистов за "уникальные способности" в сфере IT
Немецкая SAP нанимает аутистов за "уникальные способности" в сфере IT
File photo dated 02/11/10 of a general view of a Vodafone store as mobile phone giant reported its first drop in annual revenues for seven years.
Vodafone revenues fall
File photo dated 02/11/10 of a general view of a Vodafone store as mobile phone giant reported its first drop in annual revenues for seven years.
Agência do ICBC em Pequim, 13 de dezembro, 2011
Agência do ICBC em Pequim, 13 de dezembro, 2011
Agência do ICBC em Pequim, 13 de dezembro, 2011
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
CEO's Discuss Future Of American Manufacturing In Washington
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
an AT&amp;T logo is displayed on an AT&amp;T Wireless retail store front, in Philadelphia.
AT&T
an AT&T logo is displayed on an AT&T Wireless retail store front, in Philadelphia.
15.) Coca-Cola
The most innovative companies in the world
15.) Coca-Cola
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
CEO's Discuss Future Of American Manufacturing In Washington
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
an AT&amp;T logo is displayed on an AT&amp;T Wireless retail store front, in Philadelphia.
AT&T
an AT&T logo is displayed on an AT&T Wireless retail store front, in Philadelphia.
15.) Coca-Cola
The most innovative companies in the world
15.) Coca-Cola
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
CEO's Discuss Future Of American Manufacturing In Washington
WASHINGTON, DC - FEBRUARY 13: GE Chairman and CEO Jeffrey Immelt participates in a discussion on "The Future of Manufacturing: Growing American Competitiveness" during GE's four-day event "American Competitiveness: What Works," at the Andrew Mellon Auditorium February 13, 2012 in Washington, DC. As part of its "Hire Our Heroes" program, General Electric Co. says it will hire 5,000 veterans over the next five years and invest $580 million to expand its aviation business. (Photo by Chip Somodevilla/Getty Images)
an AT&amp;T logo is displayed on an AT&amp;T Wireless retail store front, in Philadelphia.
AT&T
an AT&T logo is displayed on an AT&T Wireless retail store front, in Philadelphia.
15.) Coca-Cola
The most innovative companies in the world
15.) Coca-Cola
an AT&amp;T logo is displayed on an AT&amp;T Wireless retail store front, in Philadelphia.
AT&T
an AT&T logo is displayed on an AT&T Wireless retail store front, in Philadelphia.
15.) Coca-Cola
The most innovative companies in the world
15.) Coca-Cola

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