Barcelona attacker Neymar has vowed to fight racist abuse after teammate Dani Alves had a banana thrown at him during the 3-2 win over Villarreal on Sunday.
The Brazilian fullback dealt with the incident in good humor, picking up the banana and eating it, but his compatriot took to Instagram to voice his disgust at the abuse.
"We are all equal, we are all monkeys, say no to racism," he wrote on the social media site, accompanied with the hashtag #weareallmonkeys.
Soccer stars and even the prime minister of Italy are joining the cause. Take a look at the powerful social media movement.