Singapore Airlines unveils new first class cabins

Singapore Airlines, consistently ranked among the world's best carriers, unsheathes its new weapon in the battle for the lucrative first-class traveller.

World's best airlines: flight attendants
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines First Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines First Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardess stands next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Business Class seat during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Economy Class seats during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Economy Class seats during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) shows the new larger personal touchscreen LCD monitors for the new Economy Class seats during a Singapore Airlines next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) shows the new larger personal touchscreen LCD monitors for the new Economy Class seats during a Singapore Airlines next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Business Class seats during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
Singapore Airlines unveils new First Class cabins
A Singapore Airlines (SIA) stewardesses stand next to a display of the new Singapore Airlines Business Class seats during their next generation cabin product launch in Singapore on July 9, 2013. SIA on July 9 unveiled new seats and other in-flight amenities as part of a sweeping upgrade of its cabins amid intensifying competition in the industry. AFP PHOTO / ROSLAN RAHMAN
A journalist inspects a double bed first class suite during a media tour of the Airbus A380 superjumbo after it landed at Singapore's Changi Airport in this October 17, 2007 file photo. With limousine pick-ups and on-board chefs, Asia's premium airlines are investing hundreds of millions of dollars on luxury services in a bet on a rebound in business from the wealthy, even as low-cost carriers fly high with the booming middle class. To match story ASIA-AIRLINES/LUXURY REUTERS/Vivek Prakash/Files (SINGAPORE - Tags: TRANSPORT BUSINESS SOCIETY)
File photo of a journalist inspecting a double bed first class suite during a media tour of the Airbus A380 superjumbo after it landed at Singapore's Changi Airport
A journalist inspects a double bed first class suite during a media tour of the Airbus A380 superjumbo after it landed at Singapore's Changi Airport in this October 17, 2007 file photo. With limousine pick-ups and on-board chefs, Asia's premium airlines are investing hundreds of millions of dollars on luxury services in a bet on a rebound in business from the wealthy, even as low-cost carriers fly high with the booming middle class. To match story ASIA-AIRLINES/LUXURY REUTERS/Vivek Prakash/Files (SINGAPORE - Tags: TRANSPORT BUSINESS SOCIETY)
A Singapore Airlines Ltd stewardess poses with a new wider 11.1 inch monitor of the economy cabin during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
A Singapore Airlines Ltd stewardess poses with a new wider 11.1 inch monitor of the economy cabin during the launch of their new generation of cabin products in Singapore
A Singapore Airlines Ltd stewardess poses with a new wider 11.1 inch monitor of the economy cabin during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
A Singapore Airlines Ltd stewardess poses at a first class cabin seat during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
A Singapore Airlines Ltd stewardess poses at a first class cabin seat during the launch of their new generation of cabin products at Changi Airport in Singapore
A Singapore Airlines Ltd stewardess poses at a first class cabin seat during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
Singapore Airlines Ltd stewardesses pose next to a business class seat during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
Singapore Airlines Ltd stewardesses pose next to a business class seat during the launch of their new generation of cabin products at Changi Airport in Singapore
Singapore Airlines Ltd stewardesses pose next to a business class seat during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
A Singapore Airlines staff member points out to the features on a row of economy class seats during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)
A Singapore Airlines staff member points out to the features on a row of economy class seats during the launch of their new generation of cabin products at Changi Airport in Singapore
A Singapore Airlines staff member points out to the features on a row of economy class seats during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)

What to Read Next