Nike unveils Team Canada hockey uniforms for Sochi
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The Team Canada hockey jersey will be at the forefront in Sochi, showcasing Canadians’ passion for the sport and speed of the game. Essential to the fabric of Canadian culture, the jersey represents national pride.
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The iconic red jersey celebrates the rich history of hockey in Canada. From the vintage-inspired logo on the new lightweight front crest to the Canadian flag on the sleeve and the maple leaf graphics on the shoulders, the new jersey represents Canada from top to bottom.
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Unmistakably Canadian, the white jersey is the perfect complement to the red. With ‘Canada’ standing out proudly in red on the white background of the front logo and the country’s colours flowing through the asymmetrical stripe on the left arm, this jersey is a perfect representation of the pride Canadians feel when it comes to hockey.
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To round out the exciting collection of jerseys for the 2014 Olympic and Paralympic Winter Games, Hockey Canada chose to add a black third jersey. Inspired by memorable vintage Team Canada jerseys, this jersey will inspire our Olympians to win again. The bold ‘Canada’ word mark on the chest reminds the world of Canada’s hockey heritage, while the gold piping on the badges and gold maple leaf on the shoulders remind the world of Canada’s goal to win gold medals in Sochi.
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Canada owns a unique place in hockey’s history. Canada’s achievements on the international stage are celebrated in three distinct versions of the Olympic jersey including a red jersey, white jersey and black jersey. Inside each jersey’s collar, players will find 12 gold maple leaves to represent Hockey Canada’s total number of Olympic and Paralympic gold medals – eight in men’s hockey, three in women’s and one in sledge.
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“When designing the new uniforms, we were very purposeful in our approach of blending Canada’s rich hockey history and tradition with the performance needs of today’s athletes,” said Ken Black, senior creative director, Nike.
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Lighter graphic executions create a modern uniform and sport feel.
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The jersey has a redesigned modern neckline for a refined fit, with a flywire-covered neck area to provide a closer fit that prevents slipping and increases comfort.
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The jersey weighs just 448 grams and is 15 per cent lighter than the 2010 Nike hockey jersey.
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“Canadians have been undeniably captivated by the Canadian hockey jersey for generations,” said Marcel Aubut, Canadian Olympic Committee president. “For many, the red and white are not mere colors and the maple leaf is not just another symbol; rather, it has become a part of our very own identity. It stands as a reminder that despite our perceived differences, we as a nation share a passion and a tradition with the capacity to unite regions, languages and cultures.”
Nike
TORONTO – Hockey Canada, in partnership with Nike, the Canadian Olympic Committee and Canadian Paralympic Committee, unveiled Tuesday the new hockey jerseys for the 2014 Olympic and Paralympic Winter Games in Sochi, Russia. See more at Nike Inc.
How do they compare to the Team USA hockey jerseys that Nike revealed in August?