London Toy Fair

The annual fair which is organized by the British Toy and Hobby

Association, brings together toy manufacturers and retailers from around

the world.

LONDON, ENGLAND - JANUARY 22: A Sponge Bob Square Pants character is helped up a flight of stairs during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A Sponge Bob Square Pants character is helped up a flight of stairs during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Betsy McCredie, 4, from Glasgow plays inside a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Betsy McCredie, 4, from Glasgow plays inside a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A man walks past a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A man walks past a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A Hornby model railway kit is displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A Hornby model railway kit is displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Juliet Quispe Palacios, 3, from London looks at a stand with real Butterflies hatching during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Juliet Quispe Palacios, 3, from London looks at a stand with real Butterflies hatching during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: People work on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: People work on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman shows clients items on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman shows clients items on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Children make masks on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Children make masks on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A man sits on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A man sits on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman works out on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman works out on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A display of Moshi Monsters characters are displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A display of Moshi Monsters characters are displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A display of Moshi Monsters characters are displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A display of Moshi Monsters characters are displayed during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand blows bubbles during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand blows bubbles during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand blows bubbles during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand blows bubbles during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand is trapped in a bubble during a demonstration at the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman on a trade stand is trapped in a bubble during a demonstration at the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Skateboards are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Skateboards are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Life size cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Life size cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Life size Teenage Mutant Ninja Turtles cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Life size Teenage Mutant Ninja Turtles cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Llife size cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Llife size cartoon characters are led outside for a photocall during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Betsy McCredie, 4, from Glasgow interacts with life size cartoon characters during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Betsy McCredie, 4, from Glasgow interacts with life size cartoon characters during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman rides a scooter through trade stands during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman rides a scooter through trade stands during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A trade stand is prepared for a demonstration during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A trade stand is prepared for a demonstration during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Children play with toys on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Children play with toys on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: People work on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: People work on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: Toys are displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: An Incredible Hulk toy is displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: An Incredible Hulk toy is displayed on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 22: A woman arranges Oxford die cast model cars on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2013
LONDON, ENGLAND - JANUARY 22: A woman arranges Oxford die cast model cars on a trade stand during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood/Getty Images)
LONDON, ENGLAND - JANUARY 24: A man adjusts toy farmyard models on the Haba stand at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: A man adjusts toy farmyard models on the Haba stand at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
LONDON, ENGLAND - JANUARY 24: A man walks past an advertisement for a Lego "Hulk" character at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: A man walks past an advertisement for a Lego "Hulk" character at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
LONDON, ENGLAND - JANUARY 24: A Queen Elizabeth II look-a-like holds a queen chess piece part of a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts At The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: A Queen Elizabeth II look-a-like holds a queen chess piece part of a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
LONDON, ENGLAND - JANUARY 24: A sales representative and toy character play with radio-controlled cars on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: A sales representative and toy character play with radio-controlled cars on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
LONDON, ENGLAND - JANUARY 24: King and Queen chess pieces modelled on the British Royal family from a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts At The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: King and Queen chess pieces modelled on the British Royal family from a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
LONDON, ENGLAND - JANUARY 24: A woman stands on a carpet with a Lego brick design at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
Toy Enthusiasts Attend The Toy Fair 2012
LONDON, ENGLAND - JANUARY 24: A woman stands on a carpet with a Lego brick design at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

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