Drake - Toronto Raptors 'ambassador'

Rapper/actor/moderately successful cable TV host Drake has an “ambassador” position with the Toronto Raptors, though his role with the organization is still somewhat unclear. He shows up courtside to some games, he’s not quite an investor in Maple Leaf Sports and Entertainment’s ownership division, and he’s also not a personnel executive charged with obtaining players and coaches.

That vague bit of branding is why we were all confused when the NBA decided to levy a $25,000 fine on the Raptors after Drake led a Toronto-area crowd in a round of cheers for Oklahoma City Thunder star Kevin Durant last week.
Kelly Dwyer

Check out photos of Drake's first year as a Raptors "ambassador."

Toronto Raptors general manager Ujiri, rapper Drake, and President and CEO of Maple Leaf Sports and Entertainment Leiwekea pose after an announcement that the Raptors will host the NBA All-Star game in Toronto

Toronto Raptors general manager Masai Ujiri (L), rapper Drake, and President and CEO of Maple Leaf Sports and Entertainment Tim Leiwekea (R) pose after an announcement that the Toronto Raptors will host the NBA All-Star game in Toronto, September 30, 2013. Toronto was selected as the host of the National Basketball Association's (NBA) 2016 All-Star Game, marking the first time the showcase event will be held outside of the United States, the league said on Monday. REUTERS/Mark Blinch (CANADA - Tags: SPORT BASKETBALL ENTERTAINMENT)

Rapper Drake sits with Toronto Mayor Ford during an announcement that the Toronto Raptors will host the 2016 NBA All-Star game in Toronto

Rapper Drake sits with Toronto Mayor Rob Ford (R) during an announcement that the Toronto Raptors will host the 2016 NBA All-Star game in Toronto, September 30, 2013. Toronto was selected as the host of the National Basketball Association's (NBA) 2016 All-Star Game, marking the first time the showcase event will be held outside of the United States, the league said on Monday. REUTERS/Mark Blinch (CANADA - Tags: SPORT BASKETBALL ENTERTAINMENT)

Toronto Raptors coach Dwane Casey, left, and rapper Drake react during Game 1 of an opening-round NBA basketball playoff series between the Raptors and the Brooklyn Nets, in Toronto on Saturday, April 19, 2014. The Nets won 94-87. (AP Photo/The Canadian Press, Chris Young)

Sprite Slam Dunk Contest 2014

NEW ORLEANS, LA - FEBRUARY 15: Eastern Conference All-Star Terrence Ross #31 of the Toronto Raptors takes the ball from Drake during the Sprite Slam Dunk Contest 2014 as part of the 2014 NBA All-Star Weekend at the Smoothie King Center on February 15, 2014 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)

Toronto Raptors head coach Dwane Casey, right, and rapper Drake react near the end of a loss to the Brooklyn Nets in Game 7 of the opening-round NBA basketball playoff series in Toronto, Sunday, May 4, 2014. (AP Photo/The Canadian Press, Frank Gunn)

Toronto Raptors head coach Dwane Casey, right, and rapper Drake react near the end of a loss to the Brooklyn Nets in Game 7 of the opening-round NBA basketball playoff series in Toronto, Sunday, May 4, 2014. (AP Photo/The Canadian Press, Frank Gunn)

Toronto Raptors coach Dwane Casey and rapper Drake react during the Raptors' 94-87 loss to the Brooklyn Nets in Game 1 of an opening-round NBA basketball playoff series, in Toronto on Saturday, April 19, 2014. (AP Photo/The Canadian Press, Chris Young)

Hip Hop Artist Drake poses with a picture where the Brooklyn Nets took on the Toronto Raptors during the game on January 11, 2014 at the Air Canada Centre in Toronto, Ontario, Canada. Photo by Ron Turenne/NBAE via Getty Images)

Toronto Raptors v Brooklyn Nets - Game Six

NEW YORK, NY - MAY 02: Drake attends Game Six of the Eastern Conference Quarterfinals during the 2014 NBA Playoffs at the Barclays Center on May 2, 2014 in the Brooklyn borough of New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Elsa/Getty Images)

Rapper Drake, left, reacts during the Toronto Raptors 94-87 loss to the Brooklyn Nets in Game 1 of an opening-round NBA basketball playoff series, in Toronto on Saturday, April 19, 2014. (AP Photo/The Canadian Press, Chris Young)

Toronto Raptors coach Dwane Casey gestures at a referee as musician Drake, lower center left, watches during the first half of Game 1 of an opening-round NBA basketball playoff series, in Toronto on Saturday, April 19, 2014. (AP Photo/The Canadian Press, Darren Calabrese)

Recording artist Drake watches while Los Angeles Clippers guard Chris Paul stands on the court in front of him during the NBA basketball game between the Oklahoma City Thunder and Los Angeles Clippers in Los Angeles, Wednesday, April 9, 2014. (AP Photo/Danny Moloshok)

Sprite Slam Dunk Contest 2014

NEW ORLEANS, LA - FEBRUARY 15: Drake carries the Sprite Slam Dunk Contest 2014 trophy before the contest as part of the 2014 NBA All-Star Weekend at the Smoothie King Center on February 15, 2014 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)

State Farm All-Star Saturday Night - NBA All-Star Weekend 2014

NEW ORLEANS, LA - FEBRUARY 15: (L-R) Nelly, Drake, and Sean Combs attend the State Farm All-Star Saturday Night during the NBA All-Star Weekend 2014 at The Smoothie King Center on February 15, 2014 in New Orleans, Louisiana. (Photo by Mike Coppola/Getty Images)

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