Behind the scenes at Ferrari

Ferrari's epochal factory in Maranello founded by Enzo Ferrari has been an automotive mecca for decades, but usually only the most well-heeled customers can get behind the gates. Here's a rare all-access look at the machines and people that makes the Prancing Horse the world's most valuable automotive brand.

Behind the scenes at Ferrari

The flagship Ferrari Store in Maranello. Ferrari now runs 50 stores around the world, and between its stores and other licensers sells $2 billion a year in Ferrari-branded goods.

Behind the scenes at Ferrari

The Ferrari Store in Maranello

Behind the scenes at Ferrari

The 1962 Ferrari 250 GT "Breadvan" at the Ferrari Museum.

Behind the scenes at Ferrari

A 1962 Ferrari 250 GTB, one of the world's most valuable cars, flanked by a Ferrari 599 GTO at the Ferrari Museum.

Behind the scenes at Ferrari

The test mule for the LaFerrari, code named F150, with camouflage designed for maximum ugliness, at the Ferrari Museum.

Behind the scenes at Ferrari

The final model for the LaFerrari with an earlier design prototype.

Behind the scenes at Ferrari

The first Ferrari, the 1947 Ferrari 125 S

Behind the scenes at Ferrari

Ferrari has rebuilt its factory campus with buildings designed by top architechts and renamed the streets for champion drivers; here's the interesetion of Enzo Ferrari Way and Kimi Raikkonen street.

Behind the scenes at Ferrari

The engine plant at Ferrari's Maranello factory, where Ferrari builds its own V-8s and V-12 alongside turbocharged V-6 engines for Maserati.

Behind the scenes at Ferrari

The final assembly line at Ferrari's Maranello factory, which employs 3,000 workers.

Behind the scenes at Ferrari

The Ferrari Classiche department offers factory-spec restorations of older models using original tooling. More than 30 cars were in the shop during our visit.

Behind the scenes at Ferrari

A Ferrari 275 GTB/4 bought by Steve McQueen while he was filming "Bullitt," under restoration to factory spec at Ferrari Classiche.

Behind the scenes at Ferrari

The body assembly line at Ferrari's Maranello plant.

Behind the scenes at Ferrari

The bicycles Ferrari employees use to get around the factory complex.

Behind the scenes at Ferrari

A Ferrari 458 Spyder customized by the factory. The customizations typically add a 25 percent to 50 percent premium to the price of a new Ferrari.

Behind the scenes at Ferrari

An inspiration table at the Ferrari One-to-One department, where owners can customize their new Ferraris with unique colors and fabrics.

Behind the scenes at Ferrari

Leather options for Ferrari's custom department.

Behind the scenes at Ferrari

Ferrari's Maranelllo factory.

Behind the scenes at Ferrari

The photo used by Ferrari Classiche to restore Steve McQueen's 275 GTB/4

Behind the scenes at Ferrari

Ferrari Classiche also performs upgrades to cars such as this 599 GTO.

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