Will Pepsi’s Driftwell help you sleep? Expert says there’s ‘not enough evidence’ to recommend it

The COVID-19 pandemic has wreaked havoc on many aspects of daily life, and sleep is no exception. But now, in the wake of reports that many Americans are currently battling insomnia, PepsiCo Inc. has announced a new product that aims to help curb what’s been deemed “coronasomnia.” “Driftwell” — as PepsiCo Inc. has named it — is a 7.5-ounce blackberry-lavender drink containing 200 grams of a supplement known as L-theanine and 10 percent of the daily recommended dose of magnesium. The idea for the non-carbonated drink, which may hit grocery store shelves as early as January, was reportedly born during an internal PepsiCo Inc. competition aimed at finding a new product. This one, according to CNBC, is focused on “help[ing] consumers de-stress and relax before bed.”