'Patronizing' ad accused of shaming people who are single on Valentine's Day

Yahoo Style UK deputy editor
Yahoo Lifestyle
Finance writer Iona Bain called out the “single-shaming” Revolut ad. (Photo: Twitter)
Finance writer Iona Bain called out the “single-shaming” Revolut ad. (Photo: Twitter)

A company has been called out on Twitter for “single-shaming” ahead of Valentine’s Day.

Revolut, an app-based alternative to banking, is in hot water over a new ad that appears in the London Underground. The campaign calls out the 12,750 people it claims ordered a single takeout meal last year using the app, asking, “You OK, hun?”

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Financial journalist Iona Bain, who founded the Young Money blog, took to Twitter to voice her anger at the ad.

Many users joined in to criticize Revolut’s “judgmental” and “shaming” ad.

Others wrote that there may be specific circumstances, such as bereavement, for being alone on Valentine’s Day.

Some commenters noted that Spotify ran a similar campaign in 2016.

Despite the substantial backlash, other users did see some humor in the ad, claiming they would be ordering multiple takeaways by themselves.

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