The logo for the 2024 Olympics and Paralympics in Paris has been revealed.
Projected in the the city’s iconic Grand Rex cinema, Parisians got their first glimpse of the logo five years out from the Games.
The design pays homage to Marianne, a symbol of liberty and reason, and the personification of the French Republic since the French Revolution in 1789.
▪️ The gold medal, eternal like victory
▪️ The Olympic flame, bringing people together through sport
▪️ Marianne, French national symbol who encourages us all to be egalitarian, sharing and generous
The three symbols that form the official emblem of @Paris2024 🇫🇷 pic.twitter.com/RF2Jw2709Y
— Olympic Channel (@olympicchannel) October 22, 2019
The logo depicts Marianne as an Olympic flame within a gold medal, in an art deco style that was popular when Paris last hosted sport’s showcase event, in 1924.
Upon unveiling the design, organisers said: "The gold medal, symbol of sport. The flame, icon of the Olympic and Paralympic movement. Marianne, image of France. These symbols reveal a face that embodies our ambition to put people at the heart of the Games."
Throughout the bidding process, Parisian organisers used a ‘24’ logo that incorporated the Eiffel Tower. This change represents a shift towards making the logo align with the Games in a wider context, rather than focus solely on the city.
"Through this artistry, the emblem honours French culture and creativity. It expresses the pride of a country which will welcome the world in 2024, to its capital city, Paris."
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