Oregon’s ‘Division Street’ NIL collective ranked as one of nation’s most ambitious

Over the past couple of years, Name, Image, and Likeness (NIL) rules have changed American college sports forever. It’s been a rougher transition for some universities than others.

Groups called NIL Collectives have popped up rather quickly. Oregon’s version is called Division Street. It’s no surprise that with the U of O’s relationship with Nike, the Ducks have handled the new landscape rather well.

According to sports, some collectives have been more ambitious than others and they have been able to rank the Top 20 collectives from around the country in terms of ambition.

This is partly what they said about Division Street:

Some of the brightest and most influential sports marketing minds around have helped determine the structure and direction of this Oregon-centric collective. That has enabled Division Street, in the words of one industry source, to “operate at a high efficiency” and foster long-term sustainability.

Here are the Top 10 collectives, according to On3:

Spyre Sports Group - Tennessee

Bryan Lynn-USA TODAY Sports

President: Hunter Baddeur
Estimated annual revenue: $25 million

John Ruiz - Miami (FL)

Kim Klement-USA TODAY Sports

President: John Ruiz
Estimated annual revenue: $10 million

The Fund - Texas A&M

Jerome Miron-USA TODAY Sports

No specific president or revenue has been disclosed.

Division Street - Oregon

Harry How/Getty Images

Founder: Phil Knight
Senior advisor: Sabrina Ionescu
Estimated annual revenue not listed

Gator Collective - Florida

Kim Klement-USA TODAY Sports

CEO: Eddie Rojas


Kirby Lee-USA TODAY Sports

Founders: Brandon Sosna, Michael Jones

The Foundation - Ohio State

Syndication The Columbus Dispatch

Founders: Cardale Jones, Brian Schottenstein
Estimated revenue: $13 million

The Matador Club - Texas Tech

Tim Heitman-USA TODAY Sports

Collective Leader: Cody Campbell
100 football players signed the same $25,000 contract ($2.5 million)

Clark Field Collective - Texas

Kirby Lee-USA TODAY Sports

CEO: Nick Shuley
Estimated revenue: $10 million

High Tide Collections - Alabama

Kelly Lambert-USA TODAY Sports

Senior Advisor: Phillip Stutts
Revenue not disclosed

Story originally appeared on Ducks Wire