Oregon’s ‘Division Street’ NIL collective ranked as one of nation’s most ambitious
Over the past couple of years, Name, Image, and Likeness (NIL) rules have changed American college sports forever. It’s been a rougher transition for some universities than others.
Groups called NIL Collectives have popped up rather quickly. Oregon’s version is called Division Street. It’s no surprise that with the U of O’s relationship with Nike, the Ducks have handled the new landscape rather well.
According to On3.com sports, some collectives have been more ambitious than others and they have been able to rank the Top 20 collectives from around the country in terms of ambition.
This is partly what they said about Division Street:
Some of the brightest and most influential sports marketing minds around have helped determine the structure and direction of this Oregon-centric collective. That has enabled Division Street, in the words of one industry source, to “operate at a high efficiency” and foster long-term sustainability.
Here are the Top 10 collectives, according to On3:
Spyre Sports Group - Tennessee
Bryan Lynn-USA TODAY Sports
President: Hunter Baddeur
Estimated annual revenue: $25 million
John Ruiz - Miami (FL)
Kim Klement-USA TODAY Sports
President: John Ruiz
Estimated annual revenue: $10 million
The Fund - Texas A&M
Jerome Miron-USA TODAY Sports
No specific president or revenue has been disclosed.
Division Street - Oregon
Harry How/Getty Images
Founder: Phil Knight
Senior advisor: Sabrina Ionescu
Estimated annual revenue not listed
Gator Collective - Florida
Kim Klement-USA TODAY Sports
CEO: Eddie Rojas
BLVD LLC - USC
Kirby Lee-USA TODAY Sports
Founders: Brandon Sosna, Michael Jones
The Foundation - Ohio State
Syndication The Columbus Dispatch
Founders: Cardale Jones, Brian Schottenstein
Estimated revenue: $13 million
The Matador Club - Texas Tech
Tim Heitman-USA TODAY Sports
Collective Leader: Cody Campbell
100 football players signed the same $25,000 contract ($2.5 million)
Clark Field Collective - Texas
Kirby Lee-USA TODAY Sports
CEO: Nick Shuley
Estimated revenue: $10 million
High Tide Collections - Alabama
Kelly Lambert-USA TODAY Sports
Senior Advisor: Phillip Stutts
Revenue not disclosed
