November 03, 2009
You could be the new sponsor of U.S. Speedskating (provided you like satirical, political news shows).
"The Colbert Report" has become the primary sponsor of the U.S. Speedskating team, after the previous sponsor declared bankruptcy last month. Host Stephen Colbert announced the partnership in Monday's show, alongside American speedskating legend Dan Jansen:
It's partly for show, of course, but this is still a great thing for U.S. Speedskating. The publicity, buzz and money Colbert will generate for the squad can only benefit a team that competes in anonymity for all but two weeks every four years.
The length of the partnership wasn't announced, but you definitely won't be seeing The Colbert Nation logo on uniforms at the Olympics as there are separate sponsorship deals in place for the Games. But expect to see The Colbert Nation emblazoned on the skin-tight uniforms of our nation's speedskaters through at least the first two World Cup events and, possibly, in the national championships at the end of December.
"The Colbert Report" will not be giving any money directly to U.S. Speedskating. Instead, Colbert's viewers (dubbed The Colbert Nation) will be called upon to donate to the team. This method has raised hundreds of thousands of dollars for the Yellow Ribbon Fund, which assists injured service members.
It should be interesting to see how successful this venture is. I'm all for supporting Olympic athletes, but it's not exactly helping out wounded veterans, you know? The Dutch bank that was supposed to sponsor the team (but declared for bankruptcy last month) was slated to pay $300,000 for its sponsorship. If Colbert's viewers can get even one-third of that, it would be an admirable effort.