It’s a brave new world and Ohio State is embracing it — albeit with some rules out in the new wild west of name, image, and likeness. As of July 1, student-athletes can now use their stature to make money, and with Governor DeWine signing an executive order in the Buckeye State, many OSU athletes have already pulled the trigger on such arrangements.
And in case you thought it was some choppy waters to navigate with everyone kind of learning on the fly, you’d be kind of, sort of,– um right. However, the fine folks at Ohio State have tried to put some guidelines in place for its athletes to stay between the scarlet and gray guardrails if you will.
And, thanks to a release from the OSU athletic department on Thursday, we have a better idea of what those look like. If you want to get the full details of what an Ohio State athlete can and can’t do with his/her brand, you can get those by going to OhioStateBuckeyes.com.
In the meantime, here are the cliff notes version based on what was put out in a release on Thursday.
Student-athletes must disclose all compensated NIL activities to Ohio State through Opendorse prior to the activity occurring.
Student-athletes must provide the work agreed upon in the NIL agreement in order to receive compensation.
Student-athletes may not wear or use Ohio State trademarked property while performing NIL activities or use Ohio State facilities during NIL activities without prior approval from Ohio State.
Student-athletes may not participate in NIL activities during required team activities such as practice and competitions
No Ohio State coaches or staff may be involved in any way with NIL Activities.
You have to give credit to Ohio State for getting in front of this and embracing the change that was inevitably coming. It has partnered with Opendorse to create a tool specifically for its athletes called The THE Platform™, and has also provided NIL educational opportunities through the Eugene D. Smith Leadership Institute.
It’s a brave, new world, and Ohio State seems to be leading the way and will most likely benefit greatly in recruiting because of it. As if it hasn’t been recruiting at a high level already.