Returning to NHRA Funny Car competition after a two-year hiatus, Alexis DeJoria has announced her new team will be sponsored by ABK Beer and ROKiT Phones for the full 24-race 2020 NHRA national event season.
ABK Beer is a 700-year-old Bavarian beer brand, while ROKiT further expands its reach in motorsports, also sponsoring the ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team.
Both brands have signed multi-year deals to sponsor DeJoria and her 11,000-horsepower Toyota Camry Funny Car. Also, in a unique twist, ROKiT smartphones will engage fans of DeJoria and NHRA with “innovative 3D content,” according to a media release.
“Joining Del Worsham’s newly-formed DC Motorsports team was just the first step in reigniting my quest at being the first female Funny Car world champion, and I’m thrilled that ROKiT is coming along for the ride,” DeJoria said in the media release. “I can’t wait to get back on the track and am energized and excited about all the things we have in store for the amazing NHRA fans.”
DeJoria will join a number of Top Fuel and Funny Car teams in Las Vegas for the annual preseason test-and-tune – otherwise known as “spring training” – on February 1 and 2.
This is the first time the test session will be held at The Strip at Las Vegas Motor Speedway. It has previously been held for at least the last two decades at Wild Horse Pass Motorsports Park in suburban Phoenix.
The 24-race NHRA Mello Yello Drag Racing Series season opens the following weekend — February 6-9 — with the Lucas Oil NHRA Winternationals at Auto Club Raceway in Pomona, California.
DeJoria, who is married to reality TV star Jesse James, is particularly looking forward to returning to Pomona. It was there where she made drag racing history, becoming the first female to clock a sub-four second run (3.997 seconds) in the 2014 season opener.