NHL TV Apps Get Midseason Refresh With ViewLift Deal

The NHL is relaunching its app for TV devices including Apple TV and Roku Wednesday in conjunction with streaming tech provider ViewLift.

The new apps will include customized team feeds based on fan preferences in addition to content from around the league, including highlights and features.

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“The redesigned NHL app gives fans easy and engaging destinations to catch all the latest highlights and recaps of their home teams and the League overall,” NHL SVP, digital media, Nili Doft said in a statement. “ViewLift’s expertise in sports streaming is ensuring that we can curate and present compelling content to our fans.”

The NHL previously entered into a $1.2 billion agreement with Major League Baseball Advanced Media that saw MLBAM operate the hockey league’s digital operations, streaming services and linear channel. That deal seemingly came to an end in 2021; Disney bought the NHL’s stake in what had by then become BAMTech for $350 million that same year. Live out-of-market NHL games are available to ESPN+ subscribers.

ViewLift clients already include the Washington Capitals (Capitals owner Ted Leonsis is a ViewLift investor) and the Vegas Golden Knights from the NHL, as well as LIV Golf and the Professional Fighters League, among others.

“The NHL has taken hockey’s speed and athleticism to elevated levels, and these new-look NHL apps on major large-screen devices bring the action to fans around the world,” ViewLift CEO Rick Allen said in a statement. “With must-see hockey content, this is a real treat for sports fans as we head into the holidays.”

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