NHL to test beer can-inspired technology in its pucks

(Screengrab <a href="https://twitter.com/TSNHockey/status/1072273014824296448" rel="nofollow noopener" target="_blank" data-ylk="slk:via" class="link ">via</a> Twitter/TSN)
(Screengrab via Twitter/TSN)

Hockey pucks and beer have some striking similarities, including the most important of them all: both perform better when they’re cold.

Real cold, preferably.

Similar to what Coors’ patented can technology has done for adult bevvies, the NHL hopes to achieve the same desired effect with its game pucks and will be testing the first-ever thermochromic puck in the coming months.

The concept biscuit will feature an NHL logo on the back that changes colour from purple to white when the temperature of the rubber hits above freezing and should be replaced with a new one.

“Freezing a puck eliminates bouncing, and game officials closely monitor the puck for temperature changes that affect performance in play. A coating that changes colour when the puck is above freezing will more accurately alert the officials that it is time for a replacement.” said Dan Craig, NHL senior vice president of facilities operations, in a statement.

The newly-designed puck will make its debut during the upcoming Winter Classic at Notre Dame Stadium between the Chicago Blackhawks and Boston Bruins on New Year’s Day, and will be used at the 2019 All-Star weekend in San Jose at the end of January.

One issue being raised is whether or not the temperature-sensing coating on the pucks will effect the way the puck moves on the ice with any potential added friction. But the NHL and PPG Paints — the league’s partner in the endeavour — don’t think it will be an issue because of the sensor being painted directly onto the rubber and not coming in the form of a sticker, according to Seravalli.

Coors Light introduced its ‘Cold Certified Can’ and ‘Sub-Zero draught taps’ to Canadian consumers in 2007, which turns the mountains within the logo from white to blue when that sweet golden nectar is “ice cold.”

The unbreakable bond between hockey and beer lives on — truly an inspirational story.

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