The NHL's newest team has finally unveiled its mascot.
The Seattle Kraken had the hockey world talking on Saturday when they unleashed "Buoy" prior to their preseason game against the Vancouver Canucks, suspending him from the rafters and lowering him to the ice.
— Emerald City Hockey (@EmeraldCityHky) October 2, 2022
Buoy has been in the works since 2020, with the team managing to keep its new avatar under wraps until the grand reveal. The character is inspired by the Fremont Troll sculpture in Seattle and comes with plenty of unique qualities, including a special diet.
"He lives under the arena," said Katie Townsend, Kraken chief marketing officer, via NHL.com. "His favorite meal is a piece of shark with a sprig of maple leaf, and he is very much a music guy, and so I think we'll see lots of dancing, beatbox and grunge inspired by the music scene in Seattle."
But why is the mascot not just a kraken? The team preferred to use a more child-friendly character and to leave the mythological beast as a figment of fans' imaginations.
"We believe the Kraken lives in the theater of the mind," Townsend said. "One of the brand values is its mystery. We don't want to be a cartoon brand and to have a cartoon kraken represent us."
New mascots always generate buzz and strong reactions, so here's what the hockey world had to say about Buoy.
— KRAKEN🐙 (@SinktheKraken4) October 2, 2022
mascot 🤝 expansion draft
the kraken being an absolute failure https://t.co/8owMWdqQ5U
— Ryan🏝 (@rattmartin) October 2, 2022
Seattle Kraken: we want an innovate new mascot who represents our team and city
Tired designer who stayed up all night watching Frozen with their kids: I have just the thing pic.twitter.com/fa7nbuXi15
— Hockey Players With Animals (And Other Chaos) (@animalsofhockey) October 2, 2022
— :) (@innoshades) October 2, 2022
the kraken had so much potential for an awesome mascot and they choose a TROLL?
— reed 🏳️🌈 (@finnmafia) October 2, 2022
I knew the Seattle Kraken’s mascot looked familiar pic.twitter.com/J8wEqMJmHq
— Jordan Cicchelli (@jordancicchelli) October 2, 2022
“The Kraken is one of the most devastatingly fierce creatures in mythology. Surely the mascot will reflect that!”
The Mascot: pic.twitter.com/UkvfGyd4gN
— The Ref␈ (@BestNHLRef) October 2, 2022
What I envisioned as the Kraken Mascot
What they actually delivered pic.twitter.com/BK63P1RWP4
— BurrowsGirl (@CYochmans) October 2, 2022
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