Although the initial quick overnight ratings came back at 1.99 million for Saturday’s UFC on FOX 11: Werdum vs. Browne, the final numbers were a bit higher.
MMAWeekly.com industry sources on Tuesday confirmed the final tally was an average of 2.5 million viewers in Primetime. The event also peaked at 3.3 million viewers for the Fabricio Werdum vs. Travis Browne main event.
Up against all Broadcast and Cable Primetime, Fox was second only to the NBA Playoff coverage on ESPN in the main male demos and Adults 18-49.
The UFC has now held springtime events on Fox for the past three years. UFC on FOX 11 paled in comparison to the UFC on FOX 7 average viewership of 3.7 million viewers, but was slightly better than Spring 2012, however, which drew an average of 2.4 million viewers to UFC on FOX 3.
The UFC on FOX 11 preliminary bout broadcast on FOX Sports 1, featuring Rafael dos Anjos vs. Khabib Nurmagomedov, delivered 521,000 viewers. The post season NHL and NBA, as well as MLB, were all in action for at least part of the preliminary bout broadcast.