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The NFL, in one of the strangest social media strategies in recent memory, has decreed that its own teams face fines if they use game video in their tweets and Facebook messages. The NFL’s own teams. This rule is stupid on its very face, so two NFL teams, the Cleveland Browns and the Philadelphia Eagles, have taken matters into their own hands by crafting some creative workarounds.
— Philadelphia Eagles (@Eagles) October 16, 2016
And here’s the Browns’ “video” of Terrelle Pryor’s touchdown reception:
The NFL ought to know that social media, like life, always finds a way. Social media, like water, also finds its way to the lowest possible level, so the NFL would do well to rethink its cutting-off-its-nose-to-spite-its-face social media policy now.
Jay Busbee is a writer for Yahoo Sports and the author of EARNHARDT NATION, on sale now at Amazon or wherever books are sold. Contact him at firstname.lastname@example.org or find him on Twitter or on Facebook.