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Projected 2016 lottery pick Jaylen Brown will be signing a footwear and apparel endorsement deal with adidas, sources told The Vertical.
Brown, a one-and-done wing who played at California, has made the rare move to enter the NBA draft without hiring a primary agent to handle his team negotiations.
He did, however, look to agent Aaron Goodwin to negotiate his shoe deal. Goodwin has long been viewed as a marquee agent for shoe deals, having negotiated some of the most lucrative endorsement contracts in the industry, including LeBron James’ and Kevin Durant's rookie shoe deals with Nike, and Dwight Howard's and Damian Lillard's signature shoe deals with adidas.
For adidas, the signing represents a shift in strategy as it looks to reposition itself in the basketball market. The brand is entering the final season of being the official outfitter of the NBA, and it is looking to spend its future sponsorship and marketing dollars on signing players. Adidas has been extremely aggressive in this year's draft, angling to sign as many as seven of the projected top 10 picks. The NBA draft is June 23.
Brown's shoe deal with adidas is worth north of $1 million per year, sources told The Vertical, which would put him among the top handful of players in his class from a footwear endorsement perspective.