The London football club revealed its new home, away and third choice kits at an event on the River Thames.
Puma revealed the latest Arsenal kits on the North bank of the famous river with a 20-meter-high water and light projection held in front of the city's London Eye.
Arsenal midfield trio Mikel Arteta, Mathieu Flamini and Santi Cazorla were at Puma's Carnaby Street store to show off the latest designs, the fruit of a new £30-million-a-year deal that sees the German sportswear label replace previous kit supplier Nike.
The new home kit is in the classic Arsenal red and white (the club's main colors since a 1933 switch from a solid raspberry red) and also sees a return to the hooped socks synonymous with the club's history. The away shirt also sticks to a traditional yellow and blue color-scheme for the second choice strip, famously worn in the 1971 and 1979 FA Cup Final wins. A third choice kit in blue and lime green will be worn by the gunners in away cup games including the UEFA Champions League.
The new home and away kits are available now online from arsenaldirect.com, with the third cup kit on sale August 14.
Check out a film of the launch here - http://youtu.be/83xSyBjNYBg