To celebrate the 20th anniversary of Jay Z's debut album Reasonable Doubt, Roc-A-Fella Records co-founder Kareem "Biggs" Burke launched a pop-up shop in Los Angeles back in June. The shop also doubled as an art exhibition, modeled after Hov's Brooklyn apartment. To continue celebrating Reasonable Doubt turning 20, Biggs is planning on opening another pop-up shop, this time in New York.
The Roc96 exhibition and pop-up shop will focus on Jay Z and DJ Premier's early recording sessions for Reasonable Doubt at D&D Studios, and will be taking place from October 20 to October 23. D&D Studios' owner Douglas Grama will be heading the project, recreating the Studio B Control Room featuring the room's original recording equipment, such as the original sound board that was used for Reasonable Doubt.
The pop-up shop will also feature new Reasonable Doubt merchandise created in collaboration with high-end designers in partnership with Biggs' clothing brand, Fourth of November, Billboard reports. Included in the exclusive pieces are military jackets, headphones, scarves, turntables, duffle bags, and specially designed t-shirts.
Located at 347 West Broadway (between Grand and Broome Street), the pop-up shop will be open to the public from 11am to 7pm on October 20 through October 23. Purchase your ticket for the pop-up shop here.
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