The cult classic television drama Friday Night Lights wrapped 2011, but the message and spirit of the show still remain embedded in the pop culture lexicon. Filmmaker and creator of the show Peter Berg recently sat down with Yahoo Sports and revealed the inspiration behind the iconic battle cry, “clear eyes, full hearts, can’t lose.”
Berg discussed the evolution of the show’s memorable mantra, which began with a conversation with an assistant football coach in Odessa, Texas and ultimately resulted the seminal slogan of the fictional Dillion Panthers head coach Eric Taylor, played by actor Kyle Chandler.
Fans of Friday Night Lights have embraced “clear eyes, full eyes, can’t lose,” taking the idiom from the small screen to the real world for use in daily life. The phrase—which references the power of drive and optimism—has made its way into clothing, music and even the political sphere.
Today, Berg continues creating work in the vein of Friday Night Lights. His new docuseries, QB1: Beyond the Lights, follows three of the nation’s top high school quarterbacks as they prepare to make the leap to college. Beyond the Lights can be seen on Verizon’s go90 app. Watch the first episode here.