Companies continue to take swift action to distance themselves from former New England Patriots tight end Aaron Hernandez - sometimes going to painstaking lengths to do so.
Trading card and memorabilia company Panini confirmed to ESPN on Thursday it had removed a half-million Hernandez stickers from sticker books that had been produced but had yet to hit store shelves.
Hernandez is currently in a Dartmouth, Mass., jail awaiting trial as a murder suspect in the shooting death of 27-year-old semi-pro football player Odin Lloyd.
To replace Hernandez, the company had one million stickers produced for Tim Tebow, a current quarterback for the Patriots and a former teammate of Hernandez's at the University of Florida.
The Tebow stickers will be handed out at events or given to customers who received Herndandez stickers in a pack and can send a self-addressed stamped envelope to the company.
"We felt strongly that making these changes was the right thing to do, for Panini and our products but, more importantly, for our fans and collectors," Jason Howarth, Panini's vice president of marketing, told ESPN.com.
EA Sports has already taken Hernandez out of its "Madden NFL 25" video game, while the Patriots have had more than 2,500 fans exchange Hernandez jerseys for other players at the team's store.