The Truth matters, at least it does to NBA marketing.
Paul Pierce's well-known nickname could be stitched to the back of his Brooklyn Jets' uniform this season for one game against the Miami Heat rather than the customary last name as the NBA ponders allowing some players to individualize team uniforms.
The first meeting between the teams is in Brooklyn on Nov. 1.
Pierce, who has The Truth emblazoned on his custom Nike shoes, and other players were informed of the NBA considering the use of nicknames on uniforms in August.
LeBron James could opt to have his No. 6 jersey adorned with "King James." Teammate Dwyane Wade, who wears No. 3 and has three NBA titles, is leaning toward having "Three" on his back.
It's not known if the league will allow Andrei Kirilenko to use his nickname, AK-47, on his jersey. Among considerations for the league office on that matter will be the proximity to Newtown, Conn., which is 90 minutes from the Nets' home arena in Brooklyn and was the site of an elementary school mass shooting in December 2012.