MELBOURNE, Australia--(BUSINESS WIRE)--
Mobil Oil Australia has appointed a new sole authorised Mobil oil and lubricants distributor for New South Wales. Australian-based company, Southern Cross Lubes, has succeeded in their bid to expand distribution rights into a third state, building on existing Mobil distributorships in Victoria and Tasmania. As an established oil and lubricant distributor, Southern Lubes has been providing Mobil oil and lubricants within Australia for close to a decade.
The shift from direct distribution to a full distributor based model in 2007 saw all direct Mobil customers referred to the authorised oil distributors within their respective states. This move was facilitated to give Mobil customers across Australia personalised, local service and create a more responsive distribution funnel without limiting product availability. Authorised distributors maintain unique access to Mobil’s research and development efforts as well as support from both global and local, Sydney based Mobil staff members.
Over the last decade, this distribution model has seen Southern Cross Lubes, and fellow distributors, pass through a period of growth. It enables higher service standards for Mobil customers and a closer understanding of clients’ needs within their allocated territories.
As Southern Cross Lubes expands north across the border, General Manager Guy Crawford believes the expansion will facilitate growth in two key directions: “We see this as an exciting opportunity for growth, not only with new and existing customers of the Mobil brand in NSW but also with current VIC or TAS based customers who may have business in New South Wales.” The movement into New South Wales is also reinforced by Southern Cross Lubes now supplying ExxonMobil Global Marine customers across the marine ports in NSW, VIC, TAS & SA.
The localised distribution model ensures authorised Mobil oil distributors remain as independent parties. Southern Cross Lubes find this degree of independence puts the client’s best interest at the forefront of the operation. “There is the ability to customise the offer for the customer based on their needs...” comments Crawford.
For more information, see http://southerncrosslubes.com.au/