From the fearless world of minor league baseball marketing comes another gem of a promotion.
The Erie SeaWolves, a Double-A team affiliated with the Detroit Tigers, have announced “Alternative Facts Night” on Aug. 25 at UPMC Park.
The SeaWolves’ promotion stems from White House press secretary Sean Spicer falsely claiming that President Donald Trump’s inauguration drew the largest crowd ever. Kellyanne Conway, who serves as counselor to President Trump, coined the phrase “alternative facts.” to qualify Spicer’s claims.
Needless to say, it was among the most bizarre moments in American political history. But it’s not too strange for a minor-league baseball promotion. In fact, it fits just perfect.
As evidenced by their press release, the SeaWolves seem intent on going all the way with this promotion. It will be the truth as they see it. And get this, 1.2 million fans are expected to attend!
A fact is defined “as a thing that is indisputably the case.” On Alternative Facts Night, the SeaWolves will celebrate facts that the team knows to be true – even if some media outlets may dispute them. The first 1,000 fans in attendance will receive a 2016 replica championship ring celebrating the SeaWolves’ 2016 Eastern League title. While it was a tough decision to decide which championship to honor, the team will celebrate its most recent one.
“Alternative Facts have become a part of popular culture in 2017,” SeaWolves Team President Greg Coleman said. “We plan to interject truthful hyperbole into all aspects of the game on this night from our giveaway to the between innings fun. It’s going to be huge.”
You heard’em. It’s going to be yuuuuge.
It’s also going to be a big night for Erie Public Schools, and that’s the actual truth. The SeaWolves have announced that proceeds from in-game fundraising efforts will be donated to the local education foundation. That’s the coolest part of an undeniably creative promotion that’s also not short on courage.
Hats off to the Erie SeaWolves.
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