Matt Kenseth: Dollar General Sponsorship Next Season Staff

Update: Dollar General is moving toward a 36-race commitment with Joe Gibbs Racing. CEO Rick Dreiling said the discount retailer will increase its spending on NASCAR for the sixth consecutive year, backing JGR's No. 20 Toyota driven by Kenseth for 17 races starting with next year's Daytona 500, USA Today reports.

Recommendation: Dollar General will increase their commitment to JGR by adding five races to the sponsorship package next season on Kenseth's No. 20 Toyota. The retailer is hoping to build a brand identity with the new driver in the Gibbs camp. Kenseth should have a very successful 2013 season, and Dollar General should get some great exposure.