When LaVar Ball said he wanted $1 billion for a Big Baller Brand co-branding shoe deal for his three sons, the big shoe companies scoffed.
After that rejection, Big Baller Brand released Lonzo Ball's first signature shoe, the ZO2, and decided to charge a minimum of $495 for a pair. LaVar told Colin Cowherd on Wednesday that companies like Nike, Adidas and Under Armour will regret not forking over $1 billion—and that he's decided to raise the price for a deal.
"Now that Lonzo's headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way," LaVar said, referring to the Lakers drawing the No. 2 pick in next month's NBA draft.
But now? Apparently the draft lottery results tripled Big Baller Brand's value.
"Now you know...if they want to talk to me now, it just went up to $3 billion. Triple B's—billion, billion, billion," he said.
He added: "That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell."
During the interview, LaVar also got into it with reporter Kristine Leahy, defending his decision to market Big Baller Brand exclusively to men and telling her to "stay in your lane." Leahy called his comments "disrespectful to women."
By time the draft rolls around, Big Baller Brand's self-valuation might break $10 billion. So put in your offers now. Or don't.