LaVar Ball now wants $3 billion for a Big Baller Brand co-branding deal

Stanley Kay
Sports Illustrated
<p>After the Lakers received the second pick in Tuesday night&#39;s NBA draft lottery, the chances that the team might select Lonzo Ball appeared to get a boost. LaVar Ball, the outspoken father of the UCLA point guard who has long <a href="http://thebiglead.com/2017/04/20/lonzo-ball-could-be-a-marketers-dream-or-a-fathers-nightmare-in-phoenix/" rel="nofollow noopener" target="_blank" data-ylk="slk:pushed" class="link rapid-noclick-resp">pushed</a> for his son to land in Los Angeles, expressed excitement about the possibility in an interview with a <a href="http://losangeles.cbslocal.com/2017/05/16/lakers-score-no-2-overall-pick-in-nba-draft-lottery/" rel="nofollow noopener" target="_blank" data-ylk="slk:local CBS station" class="link rapid-noclick-resp">local CBS station</a> following the draft lottery. </p><p>“I told him he was going to go to the Lakers,&quot; LaVar Ball said in <a href="http://losangeles.cbslocal.com/2017/05/16/lakers-score-no-2-overall-pick-in-nba-draft-lottery/" rel="nofollow noopener" target="_blank" data-ylk="slk:the interview" class="link rapid-noclick-resp">the interview</a> Tuesday. &quot;I’m going to speak it into existence. Boston going to take Markelle Fultz, he’s a good player. I think he fits best with Boston. You can’t bring him to L.A., he ain’t ready for this.&quot; </p><p>Although the Celtics have the first pick in June&#39;s draft and would have the first chance to take Lonzo Ball, many mock drafts including Sports Illustrated&#39;s <a href="https://www.si.com/nba/2017/05/17/nba-mock-draft-lottery-results-celtics-lakers-76ers" rel="nofollow noopener" target="_blank" data-ylk="slk:project" class="link rapid-noclick-resp">project</a> Boston to take Fultz first overall. Other options for the Lakers likely will include Jayson Tatum from Duke and Josh Jackson from Kansas, although LaVar Ball appeared confident in the interview that the Lakers will draft his son. </p><p>&quot;I know I must be a genius to plan it this well,&quot; LaVar Ball said. &quot;His number has always been No. 2 and guess where he’s going? No. 2. To the Lakers, baby.&quot;</p><p>​</p><p>LaVar Ball also <a href="https://www.si.com/nba/2017/05/17/lavar-ball-lonzo-ball-lakers-workout" rel="nofollow noopener" target="_blank" data-ylk="slk:said" class="link rapid-noclick-resp">said</a> in an interview with <a href="http://www.lakersnation.com/lavar-ball-lonzo-ball-only-working-out-for-lakers-nba-draft-playoff-drought-ends-with-son-in-la/2017/05/16/" rel="nofollow noopener" target="_blank" data-ylk="slk:Lakers Nation" class="link rapid-noclick-resp">Lakers Nation</a> on Tuesday that his son, who averaged 14.6 points per, 7.6 assists and six rebounds per game as a freshman at UCLA, is only going to work out with the Lakers. </p><p>The Lakers have not made the playoffs over their last four seasons. </p>

LaVar Ball calls himself a 'genius' after lottery, says Boston will draft Markelle Fultz

After the Lakers received the second pick in Tuesday night's NBA draft lottery, the chances that the team might select Lonzo Ball appeared to get a boost. LaVar Ball, the outspoken father of the UCLA point guard who has long pushed for his son to land in Los Angeles, expressed excitement about the possibility in an interview with a local CBS station following the draft lottery.

“I told him he was going to go to the Lakers," LaVar Ball said in the interview Tuesday. "I’m going to speak it into existence. Boston going to take Markelle Fultz, he’s a good player. I think he fits best with Boston. You can’t bring him to L.A., he ain’t ready for this."

Although the Celtics have the first pick in June's draft and would have the first chance to take Lonzo Ball, many mock drafts including Sports Illustrated's project Boston to take Fultz first overall. Other options for the Lakers likely will include Jayson Tatum from Duke and Josh Jackson from Kansas, although LaVar Ball appeared confident in the interview that the Lakers will draft his son.

"I know I must be a genius to plan it this well," LaVar Ball said. "His number has always been No. 2 and guess where he’s going? No. 2. To the Lakers, baby."

LaVar Ball also said in an interview with Lakers Nation on Tuesday that his son, who averaged 14.6 points per, 7.6 assists and six rebounds per game as a freshman at UCLA, is only going to work out with the Lakers.

The Lakers have not made the playoffs over their last four seasons.

When LaVar Ball said he wanted $1 billion for a Big Baller Brand co-branding shoe deal for his three sons, the big shoe companies scoffed.

After that rejection, Big Baller Brand released Lonzo Ball's first signature shoe, the ZO2, and decided to charge a minimum of $495 for a pair. LaVar told Colin Cowherd on Wednesday that companies like Nike, Adidas and Under Armour will regret not forking over $1 billion—and that he's decided to raise the price for a deal.

"Now that Lonzo's headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way," LaVar said, referring to the Lakers drawing the No. 2 pick in next month's NBA draft.

But now? Apparently the draft lottery results tripled Big Baller Brand's value.

"Now you know...if they want to talk to me now, it just went up to $3 billion. Triple B's—billion, billion, billion," he said.

He added: "That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell."

During the interview, LaVar also got into it with reporter Kristine Leahy, defending his decision to market Big Baller Brand exclusively to men and telling her to "stay in your lane." Leahy called his comments "disrespectful to women."

By time the draft rolls around, Big Baller Brand's self-valuation might break $10 billion. So put in your offers now. Or don't.

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