When you think about musician Jack White and sports, the first thing that pops into your head is probably “Seven Nation Army,” the White Stripes song that has made its way into many, many, many sporting events since it was released in 2003. But that’s not White’s only contribution to sports. He’s a huge Detroit Tigers fan (he’s a Detroit native), and in 2016 he became co-owner of the baseball bat company Warstic.
So if you combine the Tigers, Jack White, and his baseball bat company, what do you get? You get a short film starring White and Tigers second baseman Ian Kinsler, and a song that was made to be played in a ballpark.
It all makes sense, I promise! Kinsler is also an investor in Warstic, and the short film was created by White and Warstic’s creative team. It’s called “War Cry: The Battle of the Hawk and the Raven” and it premieres on Saturday at Comerica Park as part of the festivities for the Tigers’ opening weekend. The song, “Battle Cry,” was composed for this ballpark short film, and it will also be Kinsler’s walk-up music. So a baseball stadium is where this song is supposed to be.
And like all of White’s best songs, it really shreds, so Kinsler shouldn’t have a problem getting hyped up at the plate when he hears it. Plus, a portion of the proceeds from the song “Battle Cry” will go to the Native Wellness Institute’s Well for Culture program, which “promotes the well-being of Native Americans through youth and adult programs and training that embraces the teachings and traditions of Native ancestors.”
As for the film, all we have now is a 60-second cut from Warstic’s website, but it’s pretty deep. Kinsler plays a hitter who is struggling to focus before a game, and Jack White plays a raven spirit who is playing mind games with him. After the raven spirit taunts him, a hawk spirit, played by Anthony “Thosh” Collins of the Native Wellness Institute, helps Kinsler find his focus and confidence. Kinsler’s father Howard serves as the film’s narrator.
“Battle Cry” is a pretty excellent song. But is it catchy enough to supplant “Seven Nation Army” at sporting events? Only time will tell.
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