For the last 42 seasons, Saturday Night Live has been bringing sketch comedy, biting political humor, and countless A-List celebrities to a screen near you. They have also been pushing for a more diverse cast, hiring women of color and their first openly lesbian cast member — Kate McKinnon. This week, Emily Blunt hosted the show and gave the cast room to explore their more high-concept ideas. And what really got people talking was a video calling out body shamers entitled Chonk.
The video plays off the idea that advertising companies for women’s clothing are always trying to subtly undermine a woman’s confidence even while spotting messages of empowerment.
They set up their brand by being the alternative to other companies and tell women that they accept their differences. While this sounds nice on the outside — the message beneath that is that women who are not a standard size are different and deserve to be treated as such. Instead of fighting a stigma, advertising draws attention to it. But most women and the SNL writers see right through that.
The video is an ad for a fictional brand called Chock, and Cecily Strong’s pronunciation sells the silliness.
The brand name is in your face and basically attacks the women on screen. In the final beat of the sketch, also shows that the men’s department just has regular clothes without any additional labels. Wouldn’t that be great, ladies?
This is not the first time the SNL women have flipped the script on a variety of topics. These past few years have brought some classics such as Dongs All Over The World and This Is Not A Feminist Song.
It’s great to see Saturday Night Live embracing this and giving their female cast room to play around. With Sarah Schneider (who used to work at College Humor) and Chris Kelly (the genius writer of Other People) sharing the head writer position, its clear that SNL will keep on pushing the envelope.
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