NEW YORK, NY--(Marketwired - Nov 21, 2016) - Greentube and the Prairie Island Indian Community, a federally-recognized Indian tribe, today announced that they have partnered to create a custom social casino platform for the Tribe's Minnesota-based property, Treasure Island Resort & Casino. Treasure Island, the Midwest's premier casino and entertainment destination, will be among the first casinos in Minnesota to launch a digital gaming platform with a range of slot and gaming offerings comparable to its brick-and-mortar establishment.
"Online gaming has exploded in recent years so it's a natural shift for Treasure Island Resort & Casino to extend our games to guests outside of the walls of our casino," said Shelley Buck, Prairie Island Tribal Council President. "The new online gaming platform we're rolling out early next year includes an unparalleled user experience that engages players with our brand on and off the casino floor, amplifying our social impact and reach."
Greentube -- a subsidiary of the Novomatic Group -- is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV. The social platform, which is expected to be live during the first quarter of 2017 will be powered by Greentube Pro, Greentube's private-label social casino marketing platform and will engage players across all platforms and devices with unique features including:
A True Branded Experience
Greentube will create a customized look and feel that reflects the physical appearance of the Treasure Island Resort & Casino.
Treasure Island Resort & Casino is Greentube's second partnership with a tribally-owned casino. "The Prairie Island Indian Community and Greentube share values focused on innovation and customer experience," said Gabriel Cianchetto, President of market development for Greentube North America. "We are proud to partner with Prairie Island to offer its players a first-in-class social gaming platform and to assist Treasure Island in reaching a new but complementary demographic of gamers."
Whether mobile or online, the Treasure Island mobile casino will operate on one seamless platform that offers the same virtual experience and rewards. Players can log in and double down wherever they have a broadband connection.
The platform, which will be designed by BlueBat Games, a subsidiary of Greentube, will allow for in-game marketing capabilities via multiple channels. The platform tracks with the evolution of modern life, which now offers shopping, socializing and everything in between from the convenience of a mobile device. The new virtual casino will provide an added dimension for current guests, but aims to attract the millennial demographic -- a generation that has proved to be less enthusiastic about the traditional casino environment.
"Our first priority will be to create an extraordinary platform that reflects the spirit of Treasure Island Resort & Casino, said Cianchetto. "We'll look to Blue Bat Games to replicate many of the real-life experiences on the Treasure Island floor and keep their players engaged."
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
About the Prairie Island Indian Community
The Prairie Island Indian Community, a federally recognized Indian tribe, is located in southeastern Minnesota along the banks of the Mississippi River, approximately 30 miles from the Twin Cities of Minneapolis and St. Paul. Prairie Island Indian Community members are Mdewakanton Dakota. The Mdewakanton have persevered through repeated attempts at extinction, for example through the largest mass hanging in United States history ordered by President Abraham Lincoln in 1862. The Community owns and operates Treasure Island Resort & Casino, which began in 1984 as Island Bingo and has evolved into one of the premier entertainment destinations in the Midwest. The success of the Community's business holdings has allowed it to provide for its members, achieve self-governance, and donate to thousands of causes as well as surrounding communities.
About Treasure Island Resort & Casino
Treasure Island Resort & Casino is the only casino resort in southern Minnesota located on the Mississippi River. Treasure Island offers guests some of the best gaming, accommodations, food service and nationally known entertainment in the casino industry. Treasure Island's Caribbean themed facility features over 2,200 slots, 17 blackjack tables, 26 carnival games, a 7-table poker room and a 500-seat high stakes bingo hall. Casino guests can relax in Treasure Island's luxurious 493-room hotel and take in a show in the 3,000-seat Island Event and Convention Center. Additional guest amenities include a 137-slip marina, 95-site RV-park, a 100-passenger cruise yacht and Island Xtreme Bowl, a 24-lane bowling center, The Lagoon water park and Wave Spa, arcade and lounge. An $86 million improvement project is currently underway at the property which includes an addition to The Lagoon water park, 300 new hotel rooms and other amenities.