Gennady Golovkin took a step forward with his pay-per-view sales, doing 170,000 units for his March 18 middleweight unification bout at Madison Square Garden in New York against Daniel Jacobs.
Golovkin won the fight by unanimous decision to move to 37-0.
Promoter Tom Loeffler confirmed the figure Friday to Yahoo Sports.
“Considering we were going against one of the biggest sporting events in the country, I was happy to see that Gennady was able to improve upon his first pay-per-view fight,” Loeffler.
The bout was held in direct competition with the second round of the NCAA men’s basketball tournament, which made it one of the worst dates the fight could have gotten. Golovkin sold 153,000 units for a 2015 pay-per-view bout against David Lemieux in Madison Square Garden.
That bout went against a Cubs-Mets playoff game, but that was only one game and not a series of games like were being played opposite the fight.
Whether that figure is enough to convince Golden Boy CEO Oscar De La Hoya to match Canelo Alvarez with Golovkin, now the IBF-WBA-WBC middleweight champion, is questionable.
De La Hoya has repeatedly promised to make Alvarez-Golovkin for September of this year, but Thursday at a show he was promoting, he expressed doubts to the Los Angeles Times.
Because when Triple-G [Golovkin] and Jacobs does between 100,000 and 200,000 homes, it’s a big risk for me to put up a lot of money up front. So if we want to make this fight happen, we have to work with each other. It all depends on the pay-per-view and that’s the risk we all have to take.
The Golovkin-Jacobs fight was never expected to do big PPV numbers and even the most optimistic projections going into the bout only had it at 200,000.
Alvarez has a May 6 pay-per-view at T-Mobile Arena in Las Vegas against Mexican rival Julio Cesar Chavez Jr. The arena is already sold out and the pay-per-view number is expected to be large.
If that does go big, it would only increase De La Hoya’s leverage. He’d rather push the Golovkin fight back, because he promotes David Lemieux, and if he makes an Alvarez-Lemieux fight for September, he’d control both sides of the event.
Golovkin is still considering a June fight against WBO middleweight champion Billy Joe Saunders. If Golovkin wins that fight, he’d be the undisputed middleweight champion.