It has not been an easy week for San Francisco Giants fans.
Not only did their beloved team drop its last two games in Colorado by a combined score of 18-8, but they’ve had to adjust to the reality of their best player, Madison Bumgarner, being out for six-to-eight weeks after a dirt bike accident on his day off.
And then there’s this Ford commercial which has continued to play during Giants’ telecasts in the Bay Area.
Debuted in 2016, this commercial now plays more like a Saturday Night Live spoof.
“What Madison Bumgarner does on his day off is anyone’s guess,” the narrator says as the spot begins. Then it cuts to images of some pretty rowdy dirt biking — including a few riders jumping over the F-150 truck that we see MadBum driving in the first scene.
This is either the perfect marriage between spokesman and ad campaign, or Ford knows exactly what Bumgarner does on his off days.
In any case, Giants fans are not too happy about the commercial continuing to air in light of recent events.
That Ford commercial literally says "What Madison Bumgarner does on his day off is anyone's guess…" #SFGiants
— Jaime Matheron (@JVSjewels) April 23, 2017
"What Madison Bumgarner does on his day off-"
"Ruins the season"#SFGiants
— Nate Coombs (@n8coombs) April 22, 2017
I can't believe they're still playing the Bumgarner Ford commercial w/ the dirt bikes in it. Put that one on the shelf for a while #sfgiants
— Gianno Parenti (@gparenti17) April 22, 2017
The Madison Bumgarner Ford commercial with ATV's and dirt bikes sure does spark a different type of feeling today..
— Conor McGuire (@conormacsf) April 22, 2017
"What Madison Bumgarner does on HIS day off is ANYONE's guess."
Ford was trying to tell us all along, guys. ????
— Shaolin Clintastic (@clintw) April 22, 2017
Just saw a Ford commercial "What Madison Bumgarner does in his free time is anyone's guess." Uhmmm, I think we all know!
— James Barber (@jbarber34) April 22, 2017
Look, no one wants to see MadBum hurt. He’s arguably the most exciting player in baseball right now and there’s nothing fun about his stint on the disabled list. Still it’s impossible not to have a least a small chuckle at the irony here.
Ford should probably take this ad off the air if for no other reason than it’s antagonizing the very audience it’s trying to sell its product to. Maybe Ford could just show it in other markets.
You know, like, Los Angeles.
Just a thought.
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