Fox announced Tuesday a new sports cable channel set for an Aug. 17 launch that it hopes will compete with ESPN.
Fox Sports 1 will feature a daily 11 p.m. Fox Sports Live show, designed to rival ESPN's SportsCenter, and other live events and studio shows.
Fox's David Hill acknowledged that the new channel faces a challenge going up against the well-established ESPN.
"It's going to take us a while. We're not expecting to knock ESPN off in the first week or two," Hill said, according to USA Today. "It's going to take two to three years. It will be a slog."
FS1 will initially be available in approximately 90 million TV households compared with about 99 million for ESPN and ESPN2.
Among the shows will be Rush Hour at 5 p.m. ET hosted by 81-year-old Regis Philbin and a 6 p.m. ET Fox Football Daily with analysts Terry Bradshaw, Jay Glazer, Howie Long, Erin Andrews and Mike Pereira.