Technically, it's more of a care package, explains MuslimGirl.com founder and editor-in-chief Amani Al-Khatahtbeh. The writer and activist is touting her latest venture, a subscription-box service expressly for Muslim women. It's a familiar concept-a monthly shipment that curates a selection of expert-vetted products for a selective consumer. But unlike Birchbox or Blue Apron, the service is about more than convenience. It's a battle cry. "We call our readers the Muslim Girl Army," Al-Khatahtbeh continues. "So, of course, we need to send care packages to our women on the front lines."
Each month, subscribers will receive a themed box stuffed with a scarf that can be worn as a hijab, halal-grade cosmetics, a letter from MuslimGirl.com's Baddie of the Month, and a few more surprises. This month, subscribers will receive limited-edition polish from the halal-certified Tuesday in Love brand and a scarf from Miella Fashion. Al-Khatahtbeh has deemed the inaugural month's shipment the "post-election care package" and is proud that loyalists will find a canister of pepper spray and a self-defense manual for Muslim women within it.
"It was a no-brainer for us, sadly," Al-Khatahtbeh says. "The election season has taken a toll on Muslim women-mentally, emotionally, and physically. So, we have to rise up. I've come to feel like we're in a moment that can go either way. I believe we can use it as an opportunity to empower ourselves rather than be exploited, and that's kind of what we want to push the needle towards." Al-Khatahtbeh advocates preparedness above all-having pepper spray doesn't mean having to use it. Instead, she continues, the box is meant to show that Muslim women can protect themselves and paint their nails in the course of their daily lives. In the meantime, the new service is at least one answer to the questions dogging Al-Khatahtbeh since Donald Trump announced his presidential bid and almost immediately turned minorities and Muslim people into targets. "How can we celebrate Muslim women?... How can we center the Muslim woman and make her feel strong?"
Al-Khatahtbeh launched the service on Friday, and it's available for order at $20 per box. Already, the response has been overwhelmingly positive. Which is good, of course. But Al-Khatahtbeh is most looking forward to users receiving the first shipments: "When these hit their mailboxes, it's a reminder to hit the brakes and just take care of themselves. In spite of everything that's going on around them or maybe because of everything, that's the most important thing."
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