Atlanta (AFP) - The Atlanta Falcons were fined $350,000 and stripped of a fifth-round pick in the 2016 National Football League draft on Monday for using artificial crowd noise for the past two seasons.
A review by league officials concluded with the NFL imposing the punishments because a former Falcons executive, event marketing director Roddy White, pumped extra crowd noise into the Georgia Dome for home games in the 2013 and 2014 season until the situations was revealed last November.
"What took place was wrong and nowhere near the standards by which we run our business," Falcons owner Arthur Blank said. "Any time there are actions that compromise the integrity of the NFL or threaten the culture of our franchise, as this issue did, they will be dealt with swiftly and strongly.
"We understand the penalties imposed and their impact on our team, and we will not appeal the league's decisions. Further, we have addressed the matter internally and taken actions to ensure that something like this does not happen again."
Had White still been in the league, he would have had to serve an eight-game ban. White could still face league discipline should be obtain another job in the NFL.
Falcons president Rich McKay, despite not being directly involved, was suspended from the NFL's competition committee for at least three months, with a chance to apply for reinstatement to NFL commissioner Roger Goodell no sooner than June 30.