A proposed new stadium in Atlanta might be a destination venue no matter the success of the on-field product.
The Atlanta Falcons submitted two stadium proposals to the Georgia World Congress Center, with innovations in most every section, from vibrating "rumble seat technology" that lets fans feel every big hit to a 100-yard bar.
"I don't think skimp is a word that will be used a lot," said architect Bill Johnson in a statement to WSB2-TV in Atlanta.
The stadium proposal also includes fantasy football kiosks in what architects themed "Football in the round."
The design plan calls for a roof that would retract, in the loosest sense of the idea. Renderings outline an "oculus" rotating opening in the roof that from the blimp's-eye view has the look of a camera shutter, not the sliding track used in truly retractable roof openings such as Miller Park in Milwaukee.