ESPN, SEC to launch Atlanta channel

The Sports Xchange
The SportsXchange

The Southeastern Conference and ESPN unveiled a partnership Thursday that will bring the SEC Network to viewers beginning in August 2014.
The SEC will have an around-the-clock presence in football and basketball through the 20-year agreement. The deal includes a new television network and digital platform that will air more than 1,000 events in the first year.
Included in the programming will be football games, men's and women's basketball games, baseball games and assorted events from the other 17 SEC sports. The network will also contain studio shows and coverage of special events like signing day and football pro days.
"The SEC Network will provide an unparalleled fan experience of top quality SEC content presented across the television network and its accompanying digital platforms," SEC commissioner Mike Slive said in a statement. "We will increase exposure of SEC athletics programs at all 14 member institutions, as we showcase the incredible student-athletes in our league. The agreement for a network streamlines and completes an overall media rights package that will continue the SEC's leadership for the foreseeable future."