The Los Angeles Dodgers ownership group reduced parking prices on Wednesday, the first act of the new ownership group that includes former Lakers star Magic Johnson.
At the team's introductory news conference, Johnson vowed to bring change to a franchise that had been embarrassed under the eight-year reign of former owner Frank McCourt.
"Frank's not here anymore," Johnson told reporters. "We should be clapping for just that."
The lowered general parking prices from $15 to $10, a fitting move since McCourt still owns the rights to half the lots around the Stadium.
Johnson, a five-time NBA champion, said he is committed to winning and restoring pride in the surrounding community.
"I used to sit right there in the club level," Johnson said, pointing over his left shoulder. "We want to win on the field and want the fan to have the best experience they've ever had. ... I just want to win. And I want to do it the right way, do it with Dodger pride."