We're suckers for a good college football t-shirt, and this Colorado School of Mines movement certainly fits the bill.
CSM's coach is Bob Stitt, the man who helped West Virginia score 70 points in the 2012 Orange Bowl. The Division II Orediggers -- yes, that's their real name -- are 3-1 this season, and it's because Stitt Happens.
The shirts have become such a cult hit that StittHappens.com boasts pictures of Texas A&M coach Kevin Sumlin and Marquette basketball coach Buzz Williams modeling them.
Stitt rose to college football fame after the Mountaineers' demolition of Clemson when West Virginia coach Dana Holgorsen gave Stitt credit for the fly sweep play that WVU used to terrorize the Tigers.
That's the play that helped Tavon Austin become a first round pick. After taking the snap, Geno Smith simply flipped the ball to Austin, who was in a dead sprint in motion from being split out wide and off he went.
"The challenge of the Fly Sweep is meshing the handoff with the motion," Stitt said in 2012. "With this, the speed of it's faster because you don't have to mesh the handoff, so that 4.3 guy (WR Tavon Austin) is going 4.3 as soon as he gets the ball. And the people that have to try and stop it are the inside 'backers, so you get that kid with that quickness, where he can stick his foot in the ground and get upfield, it's deadly."
Stitt, who was a candidate for the Colorado job last year, has fully embraced the "Stitt Happens" mantra too, even using it as a hashtag on his Twitter account. And that fly sweep play and its variations are still being implemented in college football -- Notre Dame is looking at implementing the play.
But as good as the play is, the catchphrase may be even better. What do you think?