The new name of a four-team college football playoff, which begins after the 2014 regular season, is simply College Football Playoff.
This is the final year of the Bowl Championship Series, and league commissioners desired an easy name for the new playoff.
The announcement was made at a news conference on Tuesday at the Langham Huntington Hotel in Pasadena, Calif., during BCS meetings .
The name was submitted last week to the United States Patent and Trademark Office.
"We decided to call the playoff what it is -- the College Football Playoff. We think the new playoff will be the most dynamic improvement to college football in a generation," executive director Bill Hancock said. "Certainly it's what the fans want."
A new logo will be selected from four finalists that are displayed at www.collegefootballplayoff.com., where fans can vote for their favorite design during the next six days. The winning logo will be announced on Monday.
"We also invite everyone to vote online to select the logo and help us kick off the new College Football Playoff," Hancock said.
ESPN.com reported that Cowboys Stadium in Arlington, Texas, will play host to the first national championship game on Jan. 12, 2015, beating out Tampa, Fla. A formal announcement on the site is planned for Thursday.
It previously was determined that the Rose and Sugar bowls will be the sites for the first semifinal games in 2015 pitting the No. 1 vs. the No. 4 seed and the No. 2 against the No. 3. The Orange Bowl will get one of the semifinal games in 2016.
The BCS commissioners, who are meeting this week, also will decide on the bowls that will comprise the semifinal rotation. According to ESPN, the Fiesta, Cotton and Chick-fil-A bowls are in the running with the Rose, Sugar and Orange to be part of the new playoff..
The commissioners also are expected Thursday discuss the makeup of the 14- to 20-person committee that will select the four playoff teams annually.