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Morrison was one of the staunchest critics of Canada's chest-puffing blueprint aimed at Winter Olympics dominance, claiming earlier this week that the national program targeting a record medal haul had been counter-productive.
However, once Morrison and his team pursuit colleagues continued the host nation's dramatic revival in the final week of the Vancouver Games by besting the U.S. for gold in Saturday's final, the 24-year-old speedskater had a different, more defiant perspective.
"Being successful is nothing to be ashamed about," Morrison said. "The whole team has embraced that mentality and it is great to see.
"Canada needs to stop playing like Canadians and play like NHLers instead."
Morrison's hockey reference to Sunday's final between the hosts and the United States was appropriate, coming as it did less than an hour after his pursuit crew emerged victorious in its own border war at the Richmond Olympic Oval.
These Games hadn't always gone quite so well for Canada.
While the sight of Canadian athletes topping the podium has become ever more frequent, a slow start threatened to cause embarrassment and turn “Own The Podium” into a laughingstock.
And just a week ago, Morrison was seen as a symbol for all that was wrong with the Canadian effort. Expected to compete for medals in the 1,000 and 1,500 meters, Morrison was far from his best and managed only ninth- and 13th-place finishes, respectively.
Morrison snapped following the 1,500, publicly voicing his frustration that the program's bosses had banned American Shani Davis from sharing Canadian facilities – meaning Morrison was stripped of his best and most motivating training partner.
“There's a lot of ways of looking at it," Morrison had said. “I just think it would be nice to train with Shani and be able to have him push me or pull me. There was a time, back in the day, we used to [have] everyday in practice push each other. You've all heard the story, he was faster than me and eventually I was able to keep up to him.”
Now other nations are trying to keep up with Canada.
It has been on the ice of Richmond and that of the short-track venue at the Pacific Coliseum where the host nation has surged clear in the gold-medal standings over the past couple of days – also aided by golds in women's hockey, snowboarding and bobsled.
Charles Hamelin, winner of two short-track speedskating golds on Friday night in the 500 meters and the 5,000-meter relay, was on hand to witness Morrison, Lucas Makowsky and Mathieu Giroux as they outfought a tenacious United States team in the final.
"There is a different feel about the Canadian team this week," Hamelin said. "Everyone has drawn strength from each other, and from their success. We have had athletes serve as inspiration to the rest of their Canadian colleagues and that is what being part of an Olympic team is all about.
"You are representing your country you want to do your best. There has been a real sense of momentum around Canada and everyone is looking for a strong finish."
Victory in the team pursuit was a welcome bonus for Canadians. Apart from Christine Nesbit's gold in the 1,000-meter individual race, home success in Richmond had been in short supply.
The Netherlands, spearheaded by 1,500-meter champion Mark Tuitert and 5,000-meter powerhouse Sven Kramer, had been expected to win gold in the pursuit event, but the Dutch were upset by the Americans in the semifinal.
Then in the final, Morrison, Makowsky and Giroux crossed the line .2 seconds ahead of veteran Chad Hedrick and his American team.
"We had a nice U.S vs. Canada battle on the ice. Hopefully there will be another one with the same result [in hockey]," Makowsky said. "We felt strong all the way through and had confidence in our chemistry as a team and how it would bring us through when it counted."
As Canada racked up its 12th gold in what has turned into a dramatically successful home Games, those three words that initially looked like nothing more than an idle boast or a catchy slogan now have become a national mentality.