The San Francisco 49ers and Yahoo! jointly announced Monday that Yahoo! will be the exclusive online sports content, social networking, and photo and video sharing provider for the team and Levi's Stadium.
The 10-year deal begins in 2014 when the 49ers move into Levi's Stadium in Santa Clara, Calif. Yahoo! will provide in-stadium entertainment with its photo and video sharing site, Flickr, and Yahoo! Sports Fantasy Football.
"The 49ers are thrilled to partner with Yahoo!, a locally-based, global brand that shares our vision for Levi's Stadium," 49ers CEO Jed York said in a statement. "Yahoo! is a tremendous example of Silicon Valley innovation at work. Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi's Stadium."
Yahoo! will have entitlement and branding rights to the stadium's Fantasy Football lounge and two adjacent viewing platforms in the stadium's suite tower. It will also be integrated into the in-stadium broadcast and digital media for fans.
Fans will be able to use Flickr at various areas in the stadium to upload photos to the 49ers Flickr photo gallery with the chance to be shown on one of the big screens during the game.
"The San Francisco 49ers aren't just a Sunday habit, they're a daily passion for fans throughout Northern California and across the world," Kathy Savitt, Yahoo! chief marketing officer said in a statement. "We're thrilled that two iconic brands have come together around a common goal of providing the most inspiring and entertaining fan experience in all of sports. We couldn't be more excited to be a part of what will be an incredible environment at Levi's Stadium."