WKU will now open the NCAA Tournament playing against Jackson State (11-0) on April 14 at 9:30 p.m. The match will be broadcasted on ESPN3. The Hilltoppers won the C-USA Championship 3-1 over Rice, with the third set being the fourth WKU lost all season.
Deion Sanders has another layer of synergy added to the mix as he works to revitalize the football program at Jackson State: Pepsi has joined forces with the Southwestern Athletic Conference (SWAC) as a major sponsor. The beverage powerhouse, which Sanders began an association with during the mid-1990s, announced on Monday it has become the primary beverage sponsor for all SWAC football and basketball championship games through 2023.