John Calipari is without question the most prolific and popular Twitter user among college basketball coaches. His 400,000-plus followers aren't rivaled by any coach, really; he left Indiana coach Tom Crean -- probably the first college hoops coach to really use the service well -- in the dust long ago.
Usually on the Internet, a blog or site bequeaths a Web page. Calipari is reversing the process. Yesterday, he launched CoachCal.com, his new home page, which is basically what you'd imagine it'd be. It has a link to his Twitter and a bunch of photos and a description page and some minor social networking features. Calipari's little automated spiel tells you that you can all the Kentucky basketball news you want "without a filter." Let's hope Big Blue Nation realizes there is no filter more profound than one in which a news figure's media is self-controlled.
Anyway, Calipari is not the first coach to launch such a site, but given the untold enthusiasm he's been able to generate since he arrived at Kentucky, he might be the first college coach to turn his into a successful media property. Sometimes being a basketball coach has very little to do with coaching basketball.