There are a lot of reasons but do not expect an Anthony for Irving trade to go down.
*Read part 1 of 'Foul Play: Brand Management In Sports In The Era Of Social Media' here. Athletes aren't the only ones who face the challenges of managing a brand in the digital age, entities such as teams and venues do too. One team that has experienced a great deal of crises and issues
Rumor: Knicks may trade Carmelo Anthony to Rockets this week The trade rumors in the NBA's offseason never cease. According to a source, the New York Knicks may send Carmelo Anthony to the Houston Rockets this week. NBA Rumors: Carmelo Anthony's 'Primary Objective' Is Rockets Trade |