A few weeks back, the Golden State Warriors made history by signing the most lucrative NBA jersey ad deal ever, getting nearly $20 million per year to partner with Japanese tech firm Rakuten. Now, another of the NBA's big wigs has entered the jersey patch advertisement game. The Los Angeles Lakers
Add the Los Angeles Lakers and Miami Heat to the list of teams that will sport a sponsorship patch on the upper left corner of their jersey this season, as both teams announced Thursday that they have signed partnership deals with local companies. The Lakers are partnering with Wish, a California-based
One by one, the remaining NBA teams without jersey-patch sponsors are signing deals. On Thursday, the Los Angeles Lakers - one of the most visible teams in the league - announced a deal with e-commerce app Wish. The team made the formal announcement with a video featuring Lonzo Ball.