February 03, 2011
Gong Xi Fa Cai! That's right, in addition to being Feb. 3, Thursday is Chinese New Year, the start of the Year of the Rabbit. It's a joyous day full of decorated dragons, excellent food, and general good cheer.
For Peak, a Chinese sneaker company, it's also a time for basketball. So enjoy the ad above, in which various endorsers like Jason Kidd(notes) and Jason Richardson(notes) wish everyone a Happy New Year. It's a nice reminder that basketball is a global game where cultures can interact and come to understand each other.
After the jump, enjoy another ad featuring even more of your favorite players like Ron Artest(notes) and Dikembe Mutombo(notes). Peak was even nice enough to pay Sasha Vujacic(notes), so you know this company cares about helping others in addition to playing well on the basketball court.
Don't ask me why these players aren't able to say their lines in unison. Maybe Peak only had time and money for one take.