November 05, 2010
The Nike ad spawned a series of imitators, from the minds behind "South Park" to Ohio Lt. Gov. Lee Fisher. And now, a filmmaker from the town that James spurned has created Cleveland's answer to James' advertised query:
The note accompanying the clip on YouTube, written by the director, refers to Nike's "Rise" spot as "just more 'narcissistic, self-promotional build-up' from a guy who's [sic] actions speak louder than his words."
It also responds directly to Nike's "look in the mirror" positioning of the spot:
"This is about the difference between the expectations others may have of him versus the expectations he has of himself?" Yes, we expected greatness.
Here's the original Nike ad, for comparison's sake:
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